Naming & Positioning Assignments

The following branding, corporate and retail naming programs have been managed by Mike Purvis either as MFP Consulting (since 1993) or as the senior program manager/consultant at SBG Partners (now Enterprise IG) or while at S&O Consultants.

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American Golf Players Associaton
(Brand name for American Golf Corporation)

B. Brooks Fine Flowers
(New name replacing Fine Flowers by Phone)

CareMax Pharmacies
(New retail name - McKesson Corporation)

Community GatePath
(New name for Poplar Recare)

Crowne Plaza By Holiday Inn
(for Holiday Corporation)

Docubind
(Brand name for U.S. Binder Corp.)

Embassy Suites
(Brand name for Holiday Corporation)

Essure
(Brand name for Conceptus, Inc.)

FairAdvantage
(Brand name for an educational seminar company)

FantaSea Reef
(Brand name for Harrah’s Entertainment)

Foxhorn Vineyards
(Brand name for The Wine Group)

First Horizon National Corporation
(New name replacing First Tennessee National Corporation)

FTN Financial
(Subsidiary name for First Horizon National Corporation)

Gaylord Hotels (Gaylord Palms, Gaylord Texan)
(Hotel names for Gaylord Entertainment)

Hampton Inns
(Brand name for Holiday Corporation)

Harrah's Entertainment, Inc.
(New name for Harrah’s, Inc.)

Homewood Suites
(Brand name for Holiday Corporation)

HopeLink, Inc.
(Name for a internet healthcare start up)

Interactive Entertainment
(Brand name for Harrah’s Entertainment, Inc.)

Interpress Technologies
(New name for Pacific West Printing)

Pigmillion Possibilities
(Community GatePath fundraising program)

The Promus Companies
(New name for Holiday Corporation)

Relache Spas
(Spa brand name for Gaylord Entertainment)

Select Registry
(New name replacing the Independent Innkeepers Association)

Springhouse Links
(Golf Course name for Gaylord Opryland)

Vectrix Corporation
(New corporate name for Breeze Acquisition Company)

Vya Preferred Vermouth
(Brand name for Quady Winery)

MFP Consulting • 1091 Simpkins Road • Napa Valley, CA 94558
Phone: 707.224.1200 • Facsimile: 707.224.1293
Email: mfpconsulting@earthlink.net